I'm always amazed at how few candidates arrive at the interview having done any professional research on the company they're applying to join! I suggest there are 2 levels of research:
1. Basic research: This requires you to know the basic information about the company such as:
a) What its main products/services are
b) Some history about the company
c) Where it operates
d) The company's general "reputation"
Most of these points are easily found on the company's website or through a simple search on your favourite search engine. This should not take more than 15 - 30 minutes of your time.
2. Detailed research:
If you're really serious about standing out from the competition, then I recommend investing another 30 - 60 minutes of your time in some more detailed research. This is what you should do:
a) Search the web for press releases and news about the company in order to spot major launches, events, market response to services/products and investor reaction to results etc. By doing this, you will quickly be able to identify how the company is doing, its reputation and whether it is viewed as being well managed or not.
b) If its a quoted company, go to the investor section on the website and download the pdf of the latest annual results. There are 2 important things you'll find here - there's also a lot of boring stuff to avoid!. Firstly, you can find the CEO's statement. This will give you plenty of information on where the company is going, major initiatives etc. The second is the profit and loss or income statement. I'm not suggesting you all turn into accountants overnight, however a simple calculator and 10 minutes of your time will give you some information on how fast the company is growing and whether its profitable.
You now have about as much information as you need to move to our final step.
1. Basic research: This requires you to know the basic information about the company such as:
a) What its main products/services are
b) Some history about the company
c) Where it operates
d) The company's general "reputation"
Most of these points are easily found on the company's website or through a simple search on your favourite search engine. This should not take more than 15 - 30 minutes of your time.
2. Detailed research:
If you're really serious about standing out from the competition, then I recommend investing another 30 - 60 minutes of your time in some more detailed research. This is what you should do:
a) Search the web for press releases and news about the company in order to spot major launches, events, market response to services/products and investor reaction to results etc. By doing this, you will quickly be able to identify how the company is doing, its reputation and whether it is viewed as being well managed or not.
b) If its a quoted company, go to the investor section on the website and download the pdf of the latest annual results. There are 2 important things you'll find here - there's also a lot of boring stuff to avoid!. Firstly, you can find the CEO's statement. This will give you plenty of information on where the company is going, major initiatives etc. The second is the profit and loss or income statement. I'm not suggesting you all turn into accountants overnight, however a simple calculator and 10 minutes of your time will give you some information on how fast the company is growing and whether its profitable.
You now have about as much information as you need to move to our final step.
Often, you'll be asked a question "what do you know about us"? Well, you now have the information to answer that one better than most. Towards the end of an interview, it's likely that you'll be asked the following "is there anything you'd like to ask us"? This is a real opportunity to stand out as you will have developed 3 or 4 possible questions from your research that you can now ask. The video will give you some examples of how we suggest you develop your questions.
Importantly, when its your turn to ask questions of the recruiter, I suggest you preface your questions with the following ..."When I was doing my research in preparation for this interview, I came across ...". This will make it obvious to the recruiter that you've done your homework.
Congratulations!! by following a few simple steps, you are now professionally prepared for your interview - much more so than the majority of the other candidates. Good luck!
Importantly, when its your turn to ask questions of the recruiter, I suggest you preface your questions with the following ..."When I was doing my research in preparation for this interview, I came across ...". This will make it obvious to the recruiter that you've done your homework.
Congratulations!! by following a few simple steps, you are now professionally prepared for your interview - much more so than the majority of the other candidates. Good luck!
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